Within this Milan-based retail space, light and architecture merge to create an environment defined by a contemporary and highly scenographic character. The project was conceived to establish an atmosphere that is both essential and distinctive, where every element contributes to enhancing the visitor experience through balance, materiality, and visual perception.

For this intervention, Studio B612 developed the lighting concept, creating a luminous language capable of engaging in dialogue with the spatial geometry and the strong architectural presence of the vertical glass lighting elements, featuring Tunable White technology ranging from 1800K to 5000K.

The lighting installations shape the space through a bold graphic expression, generating depth and visual continuity across the different areas of the store.

The interplay of reflective surfaces, metallic materials, and diffused light creates a sophisticated and immersive atmosphere, expressing a contemporary and elegant aesthetic.

This project represents a vision of retail design in which lighting transcends its technical function and becomes an integral part of the architectural experience, helping to define an iconic, refined, and instantly recognizable environment.

Located in the heart of Milan, Elie Saab Maison is defined by a lighting design approach conceived to enhance the dialogue between the building’s architectural heritage and the contemporary identity of the brand.

The lighting strategy is developed as a discreet yet fundamental layer of the spatial composition, carefully calibrated to reveal materials, textures, and volumes while preserving the integrity of the interiors. Integrated seamlessly within the architectural envelope, the lighting systems support the visual narrative of the space, allowing furnishings, decorative pieces, and the remarkable frescoed ceilings to retain their central role.

The project combines recessed and track-mounted solutions, selected to provide both formal restraint and maximum flexibility in the lighting composition. Particular attention was dedicated to the quality of light, with high colour rendering luminaires specified throughout to ensure an accurate perception of materials, fabrics, and finishes. A DALI-based control system enables precise modulation of light levels and scenes, supporting visual comfort and adapting the atmosphere to different experiential requirements.

Accent lighting is employed to articulate the living environments and enhance the Maison collections, creating a layered and immersive visual experience. The balance between diffuse and focused illumination contributes to an atmosphere that is intimate, elegant, and consistent with the refined aesthetic language of the brand.

The result is a project in which light operates not merely as a functional element, but as an architectural medium capable of shaping perception, reinforcing spatial identity, and elevating the overall experience through precision, restraint, and visual coherence.

In the heart of Chicago, the Bottega Veneta flagship store embodies a refined balance between architecture, craftsmanship, and contemporary luxury. The lighting design was conceived to support and enhance the brand’s distinctive spatial identity, contributing to an environment where materiality, proportion, and visual comfort are carefully orchestrated.

The architectural composition combines noble materials such as wood, marble, and brass, creating a sophisticated atmosphere defined by warmth, texture, and understated elegance. Within this framework, light acts as an essential architectural layer, guiding visitors through the space while revealing the richness of surfaces, finishes, and product displays with precision and restraint.

The lighting strategy was developed through a combination of integrated architectural lighting and adjustable accent illumination, allowing a flexible and highly controlled visual hierarchy throughout the store. Carefully calibrated light distributions emphasize key retail focal points while maintaining a balanced relationship between merchandise, circulation areas, and the surrounding architectural envelope.

Particular attention was dedicated to the quality of light, with high colour rendering sources selected to ensure an accurate perception of materials and colours. The interplay between focused accent lighting and soft ambient illumination creates depth and visual rhythm, reinforcing the tactile qualities that characterize the Bottega Veneta universe.

Every aspect of the lighting scheme—from colour temperature selection to beam orientation and intensity control—was meticulously coordinated to create a seamless and immersive customer experience. The result is an environment in which light enhances both the architectural expression of the space and the refined craftsmanship at the core of the brand’s identity.

Located within Dubai Mall, one of the world’s most iconic retail destinations, the Marli boutique reflects the brand’s distinctive identity through a carefully balanced environment defined by sophistication, clarity, and contemporary elegance. The lighting design was conceived to establish a seamless relationship between product, architecture, and customer experience, reinforcing the refined character of the space.

The project is based on a layered lighting approach, combining precise accent illumination with a soft and welcoming ambient atmosphere. Particular attention was dedicated to the presentation of the jewellery collections, where light plays a fundamental role in revealing material qualities, brilliance, and craftsmanship while ensuring visual comfort throughout the customer journey.

Architectural lighting elements were integrated discreetly within the interior composition, allowing the products and display environments to remain the primary focus. Flexible lighting solutions were strategically incorporated to accommodate evolving merchandising requirements, supporting different display configurations without compromising the overall visual coherence of the space.

The ambient lighting scheme contributes to a calm and immersive atmosphere, balancing contrast and uniformity to create a sense of intimacy and exclusivity. Carefully selected colour temperatures and high colour rendering light sources ensure an accurate perception of materials, finishes, and precious details, enhancing the visual identity of the boutique.

The result is a lighting environment that combines precision, flexibility, and elegance, transforming light into a key component of the spatial experience and reinforcing Marli’s vision of contemporary luxury.

Within Ferragamo’s refined Tokyo flagship, lighting plays a fundamental role in shaping an environment defined by elegance, precision, and understated luxury. The lighting concept was developed to reinforce the brand’s identity while supporting the contemporary architectural language of the space, creating a seamless dialogue between product, materiality, and spatial experience.

The design strategy focused on establishing visual continuity throughout the store, carefully balancing accent and ambient illumination to enhance both the architectural composition and the retail presentation. Light is integrated as an architectural element, revealing textures, volumes, and material finishes while maintaining a calm and sophisticated atmosphere.

A combination of linear architectural lighting and precisely controlled accent illumination was employed to create a clear visual hierarchy across the space. Display areas are articulated through carefully directed beams that emphasize product craftsmanship and detail, generating depth and contrast without compromising visual comfort.

Particular attention was given to the quality of light and its interaction with the selected materials, ensuring faithful colour rendition and a consistent perceptual experience throughout the boutique. The layered lighting approach contributes to a refined spatial rhythm, guiding visitors naturally through the environment while preserving the clarity and elegance that characterize the Ferragamo brand.

The result is a lighting scheme in which technology and design sensitivity work in harmony, transforming light into a powerful architectural medium capable of enhancing both the customer experience and the distinctive identity of one of Italy’s most iconic luxury houses.

In the heart of Paris, the Bottega Veneta boutique embodies the brand’s distinctive approach to luxury through a carefully curated balance of materiality, craftsmanship, and architectural refinement. The lighting design was conceived to support this identity, enhancing the spatial experience while reinforcing the dialogue between architecture, interiors, and product presentation.

The project is characterized by a sophisticated composition of timber surfaces, ceramic finishes, natural stone, and bespoke furnishings. Within this richly layered environment, light was developed as an integral architectural component, carefully calibrated to reveal textures, accentuate volumes, and enrich the perception of materials without overwhelming the visual composition.

The lighting strategy combines architectural and decorative elements to establish a clear yet subtle visual hierarchy throughout the store. Accent illumination highlights key retail displays and product collections, while ambient lighting contributes to a sense of depth, warmth, and spatial continuity. The balance between focused and diffuse light creates a refined atmosphere that supports both product appreciation and visitor comfort.

Particular attention was dedicated to the integration of lighting within the architectural framework, ensuring a discreet presence that preserves the purity of the interior design. High-quality light sources were selected to achieve accurate colour rendition and a faithful representation of materials, textures, and finishes, enhancing the tactile character that defines the Bottega Veneta aesthetic.

The result is a highly cohesive retail environment in which light, architecture, and craftsmanship operate as a unified system. More than a functional layer, lighting becomes a tool for shaping perception, elevating the customer experience, and expressing the timeless sophistication at the core of the brand’s identity.

A prestigious luxury jewelry brand, renowned for crafting world-renowned masterpieces in the form of jewelry and unparalleled timepieces, opens its store in Riyadh. We collaborated to create a store that embodies luxury in every detail, including the lighting.

Within the glass showcases, where treasures of jewelry are safeguarded, we introduced our product PILLAR incasso. This solution is a true technological gem. Thanks to its Tunable White function, which adjusts the color temperature from 2700K to 5700K, you can tailor the light to complement the exhibited jewelry. In simple terms, this function allows you to fine-tune the light temperature to bring out the details and colors of the jewelry optimally. Intelligent management with Casambi enables the creation of the perfect atmosphere for each piece, ensuring that every precious gem shines in its unique light.

In the ceilings, we created elegant light cuts using the linear lamp Classic, interspersed with circular spotlights Mood Round. This combination elevated the spaces, adding further refinement and highlighting the details of the displayed jewelry.

In this project, lighting was the key to enhancing the beauty of the brand’s exclusive jewelry and timepieces. With Essenzialed, we transformed every corner of this jewelry store into a luminous showcase of luxury, where each gem shines in its unique splendor.

The primary challenge was to adapt the lighting to artworks with ever-changing shapes and dimensions while maintaining true-to-life color rendering. To achieve this goal, we employed Sunlike technology, ensuring impeccable color accuracy.

The cornerstone of this solution was Essenzialed’s ZETA + system. Compact yet powerful, ZETA + offers a wide range of interchangeable optics that can be replaced on-site. This feature allowed us to precisely tailor the beam openings and lighting effects for each artwork. To ensure complete control over the lighting, each product is equipped with the Casambi system, enabling precise management of each spotlight. Every artwork deserves the right light, and with Casambi and a comprehensive range of optics and filters, this possibility became a tangible reality.

Quoting the words of Vincent van Gogh, the famous Dutch painter, *”Light is a remarkable thing; just a little light is enough to see, but too much light blinds.”* This project exemplifies the crucial importance of light in contemporary art, showcasing how it can unveil the hidden beauty of artworks. With Essenzialed, we have turned this vision into reality.

Blender Agency, a cutting-edge fashion and clothing store, turned to us for a lighting project that reflected their brand identity. At the heart of this realization were the PWXL pendant lamps in elegant matte pink. This color was chosen in harmony with their logo, creating a visual coherence that captures the essence of Blender Agency.

The custom-made PWXL lamps were designed as imposing suspended rectangles, creating evocative lines of light within the store environment. This bespoke lighting has helped transform the space, lending a contemporary style and a touch of sophistication to the entire display area.

Customization was key to this project. The lamps are equipped with Tunable White technology, offering a range of shades from a warm light of 2700K to a cooler light of 5700K. This versatility allows Blender Agency to tailor the lighting to different collections and atmospheres within the store.

The Casambi control system allows for simple and complete management of the lights, enabling the creation of dynamic and welcoming scenarios in tune with the latest fashion trends.

This project demonstrates how customized lighting can enhance the shopping experience, creating a unique environment.

Photograph by Magnus Nordstrand

Located in the heart of Genoa, the Amplifon store has been conceived as a welcoming and contemporary environment where comfort, trust, and innovation define the customer experience. The lighting design was developed to support these values, creating a balanced atmosphere that enhances both the architectural identity of the space and the quality of interaction within it.

Characterized by a clean and contemporary interior language, the project combines warm material finishes with carefully integrated brand elements, establishing an environment that feels both professional and approachable. Within this context, light plays a key role in shaping perception, supporting orientation, and contributing to a sense of visual comfort throughout the customer journey.

The lighting strategy is based on a combination of precise accent illumination and continuous architectural lighting, creating a clear visual hierarchy while maintaining a calm and coherent spatial experience. Consultation areas, display zones, and circulation spaces are articulated through carefully controlled light distributions that ensure clarity, comfort, and functional efficiency without generating unnecessary visual contrast.

Particular attention was dedicated to the quality of light and its impact on user wellbeing. High colour rendering sources were specified throughout the project to ensure an accurate perception of materials, finishes, and product displays, while uniform illumination levels contribute to a welcoming and reassuring atmosphere.

Integrated architectural lighting elements reinforce the geometry of the space and enhance its visual continuity, supporting a seamless relationship between architecture, branding, and functionality. The resulting environment is both refined and accessible, where lighting operates as a subtle yet essential component of the overall design.

The project demonstrates how a carefully considered lighting approach can elevate the retail experience, transforming light into a tool that supports comfort, orientation, and human interaction while strengthening the identity of the space.